手到擒来-Linkedin高效开发客户攻略

季宏言 |

如果你点进来了,原谅我标题党了,哈哈~

我也是外贸大军中的一员,对于客户开发哪里有手到擒来一说,不过是耐心加用心的一个结果。今天就来说说我是怎么利用领英开发客户的。

第一步,使用专业化的头像,完善个人profile,争取做到All Star。

在加客户的期间,我我也会仔细看看目标客户的profile,然后研究她们的共性,再变成自己的语言输出。

随附一份我觉着不错的个人介绍,供参考

第二步,寻找潜在目标客户,这里可以通过Linkedin的搜索产品关键词,行业关键词来甄别人选

第三步,添加人脉最好能Add a note,这样也方便别人迅速了解你。注意这里有300字的限制。分享几个我常用的模板:

1)Hello Mr. Johnson, My name is Johnny Le. I am the Business Development Executive of XXX GRUPO – a Manufacturer of  XXX and XXX in China. I believe that we have mutual interests and it could be really nice if you could connect. Best regards, Johnny Le

2)Hi Annie, I came across your profile here on LinkedIn and would love to connect.
I am an X XX expert, and I've spent 5 years in this field.
Pls accept this invitation, maybe one day we can work together and make your business more profitable.
Thanks in advance.

3)Dear Andy This is Grace from China, you can call me Grace, we areXXX manufacturer in China, noted you are also in XXX field, maybe we can supply something is just you need, Could you please kindly accept my invitation? Thanks in advance. Grace

第四步,客户通过人脉后的二次跟进,

Hi Annie,

Thanks for connecting with me.
To sum up what I do, I'm in YYY company, a leading manufactory of XXX products in Guangzhou China. 

This message aims to keep in touch, as most people don't like the first moment just talking about the business.
BTW, if you have interest now, please let us know and will send you details accordingly.

BR

J

第五步,复制上述方式继续开发新人脉和二度人脉。悄悄告诉你,如果在你点开目标联系人的主页时候,看看他是否设置了联系人隐私,如果没有的话,那么恭喜你,他的Contact list会给你带来惊喜。

第六步,定期发布一些高质量的动态和文章,增加曝光度。

第七步,主动联系客户,或者被动接待客户。

当你有一定数量的人脉之后,会有很多用户来添加你作为人脉的,这个时候你就有了更多的选择权了。当然可以把你的人脉都作为你的客户池,每次的动态或文章都是你的营销开发信,看看你的Connections,就知道你有多少的潜在客户了。

现在依然有小伙伴在问我无法登录Linkedin的问题,随附国内使用领英方法

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